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Investing in advice

In this excerpt from a January 10, 2023, webcast, Vanguard’s CEO talks about our advice services.
2 minute watch
March 20, 2023
Company news
Vanguard news

In this webcast excerpt, Vanguard CEO Tim Buckley discusses the company's investments in advice services and broader efforts to help investors make choices that boost the odds that they will meet their objectives.


Tim Buckley: We've invested hundreds of millions of dollars in advice engines, improving our advice offer. So that people can have full financial planning—no give-up—full financial planning to do things like health care estimation, tax-optimized retirement income, tax-loss harvesting, optimizing around multiple goals. All of that for less than the cost of an active fund, and it's consistently administered. And you can do it pure digital, or we have more than 1,000 certified financial planners if you want to work with a certified financial planner. So that is a huge part of what we can do in the future to continue to add value.

Now, our clients own us, right; we are aligned with them. So when we do things online, we want to make them better investors. So we will nudge them towards a better outcome.

Think about our participants in our 401(k) plans. We continually nudge them to do simple things like, hey, are you taking advantage of your company match? It might be something simple like that. Sixty percent of them actually took us up on those nudges and became better investors.

We'll roll that out more and more to our clients. But the difference with Vanguard is we will be nudging people to do things to make them better investors, to improve their outcome. Not to cross-sell. Not to improve a bottom line. Because our bottom line is our client's bottom line, and it's their end result; and that defines Vanguard.

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For more information about Vanguard funds or ETFs, visit vanguard.com to obtain a prospectus or, if available, a summary prospectus. Investment objectives, risks, charges, expenses, and other important information about a fund are contained in the prospectus; read and consider it carefully before investing.

All investing is subject to risk, including the possible loss of the money you invest. Be aware that fluctuations in the financial markets and other factors may cause declines in the value of your account. There is no guarantee that any particular asset allocation or mix of funds will meet your investment objectives or provide you with a given level of income.

Tax-loss harvesting involves certain risks, including, among others, the risk that the new investment could have higher costs than the original investment and could introduce portfolio tracking error into your accounts. There may also be unintended tax implications. We recommend that you carefully review the terms of the consent and consult a tax advisor before taking action.

Advice services are provided by Vanguard Advisers, Inc., a registered investment advisor, or by Vanguard National Trust Company, a federally chartered, limited-purpose trust company.

Vanguard is investor-owned, meaning the fund shareholders own the funds, which in turn own Vanguard.

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