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We're known for offering high-quality, low-cost ETFs and mutual funds that are recommended by analysts, time and time again. As a Vanguard client, you have access to dozens of these ETFs, and our product comparison tools can help you select the right funds for you.

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Vanguard's keys to successful investing

It's not about picking a hot stock or fund.
It's about creating and following a plan.

Young couple sitting on a car

Goals

Picture your future, and you're more likely to make it a reality.

When you set a goal, it's easier to choose the right account type. If you're saving for retirement, consider a traditional IRA or a Roth IRA. Want to save for a house? A money market fund might be right for you. If you're starting a college fund, a 529 plan is a good choice.

IRAs

Brokerage

529 education savings plans

Money market funds

Balance

Take some risk out of investing by balancing your portfolio.

The right balance of investments gives you a path to reach your goals, with less risk. See what balance is right for you.

See how 9 model portfolios have performed in the past

Learn more about asset allocation

Stocks 30%
Bonds 70%
Cash 0%

Stocks 50%
Bonds 50%
Cash 0%

Stocks 70%
Bonds 30%
Cash 0%

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All-digital, low-cost personalized advice.

Vanguard Digital Advisor™

One-on-one expert advice to fit your needs.

Vanguard Personal Advisor Services®

Advice services are provided by Vanguard Advisers, Inc., a registered investment advisor, or by Vanguard National Trust Company, a federally chartered, limited-purpose trust company.

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Cost

Vanguard is a leader in low-cost investing.

Lower investment costs keep more of your money working for you. See how we keep your costs down, so you have a better chance of investing success.

Commission-free stocks & ETFs

Costs & fees

Low costs can add up to big savings

Say you invested $50,000. If it earned 6% per year, and you subtracted the costs, here's what you'd have over time.*

At an average investment firm

$84,143

At

$88,562

At an average investment firm

$141,601

At

$156,866

At an average investment firm

$238,295

At

$277,847

*As of December 31, 2019, Vanguard's average expense ratio is 0.10%. Industry average mutual fund and ETF expense ratio: 0.57%. All averages are asset-weighted. Industry averages exclude Vanguard. Sources: Vanguard and Morningstar, Inc., as of December 31, 2019. This hypothetical example assumes a 6% return on a $50,000 investment. If the rate of return were altered, results would vary from those shown. The shaded amounts represent both the amount paid in expenses as well as the "opportunity costs"—the amount you lose because the costs you paid are no longer invested. The final balance shown is after costs. This example doesn't represent any particular investment and doesn't account for inflation. There may be other material differences between investment products that must be considered prior to investing.

Tim Buckley
CEO of Vanguard

Tim Buckley, CEO of Vanguard

Tim Buckley
CEO of Vanguard

Discipline

Tune out the noise, focus on your long-term goals.

Investment discipline means following your plan no matter what's going on in the market.

Market volatility

News & perspectives

Market research

"Rely on the ordinary virtues that intelligent, balanced human beings have relied on for centuries: common sense, thrift, realistic expectations, patience, and perseverance."

John C. Bogle, founder of Vanguard and indexing

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Vanguard is client-owned. As a client-owner, you own the funds that own Vanguard.

You must buy and sell Vanguard ETF Shares through Vanguard Brokerage Services (we offer them commission-free) in order to enroll in Digital Advisor. If you decide to manage your investments on your own, you can buy and sell Vanguard ETF Shares through Vanguard Brokerage Services or another broker (which may charge commissions).