$0
is what you pay in advisory fees for your first 90 days (investment costs still apply).1
$100
in assets is required to enroll in Vanguard Digital Advisor.2
$15
is approximately what you pay per year for every $10k in an all-index portfolio.3
How Vanguard Digital Advisor® works for you
- Personalized assessment
- Investment goals
- Premium tools
- Financial outlook
Custom from beginning to end
Leave the cookie cutters in the kitchen. Your Digital Advisor journey starts with a personalized risk assessment to determine the best asset allocation
and glide path
for your needs. The initial process can take up to 30 minutes to ensure we can deliver the best results for you.Calculate your cost for Digital Advisor
Enter an amount to see what Digital Advisor may cost you.
Investment options built for you
When you're a Digital Advisor client, we do the work for you. You just need to choose which investment option is right for you.
Choose excellence when it matters most
Voted NerdWallet's "Best Robo-Advisor for Low-Cost Investing" 2021-2024.
Most recently awarded January 2024, based on data as of October 2023.9
First overall robo‑advisor in Morningstar's Robo‑Advisor Landscape Report for 2 years in a row
Awarded June 2023, based on data as of December 2022.10
Compensation provided for use of the rating in marketing materials.
I’ve been using Digital Advisor for almost 4 years now....Tools like the rainy day or estimated retirement medical cost calculator have been very helpful in preparing me for the future”
Sandy is a compensated advisory client of Vanguard and this experience may not be representative of all user experiences.
Learn more about Vanguard Digital Advisor
- Smart investing made simple
- See Digital Advisor in use
- How to enroll in Digital Advisor
- Smart investing made simple
- See Digital Advisor in use
- How to enroll in Digital Advisor
Other resources
Is tax-loss harvesting worth it? Now more than ever
Which account is right for your education savings goals?
Frequently Asked Questions
Getting started with Vanguard Digital Advisor
Robo-Advisor services
Investing more? Get additional guidance
Vanguard Personal Advisor offers ongoing financial planning, automated investing, and access to an advisor for those wanting to invest $50,000 or more.
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All investing is subject to risk, including the possible loss of the money you invest. Diversification does not ensure a profit or protect against a loss.
Visit vanguard.com to obtain a Vanguard mutual fund or Vanguard ETF prospectus or, if available, a summary prospectus, which contains investment objectives, risks, charges, expenses, and other information; read and consider it carefully before investing.
1The introductory waiver period for Vanguard Digital Advisor's net advisory fee begins when the first account's enrollment is complete and ends after the close of the first billing period (generally 90 days), which is specific to each client. If you enroll additional accounts at a later date, you can still take advantage of any remaining fee-waiver period. However, each additional account you enroll won't trigger a unique fee-waiver period but will instead be commingled with your first enrolled account. If you unenroll before your fee-waiver period ends, you won't owe an advisory fee. But if you choose to reenroll in Vanguard Digital Advisor during or after your fee-waiver period, you won't be eligible for a second fee waiver. If you previously enrolled accounts in other VAI proprietary retail offers you will not be eligible for the introductory fee waiver. This fee-waiver offer may be modified or discontinued anytime at the sole discretion of Vanguard Advisers, Inc. All costs associated with fund expense ratios still apply at all times.
2Enrollments in Vanguard Digital Advisor require at least $100 in each Vanguard Brokerage Account. For each taxable account or traditional, Roth, rollover, or inherited IRA you wish to enroll, the entire balance must be in certain investment types (based on eligibility screening by Digital Advisor at the time of enrollment) and/or the brokerage account's settlement fund.
3Vanguard Digital Advisor is an all-digital service. Digital Advisor charges brokerage accounts an annual gross advisory fee in the amount of 0.20% for an index portfolio option or 0.25% for an active portfolio option. That gross advisory fee is reduced by a credit of the actual revenue The Vanguard Group, Inc. ("VGI"), or its affiliates retain from investments in each enrolled account, resulting in a net advisory fee. The net advisory fee is the actual fee collected from your account(s) and will vary based on your unique asset allocation, portfolio option, account type, and specific holdings in each enrolled account. Note that this fee doesn't include investment expense ratios charged by a fund, such as fees paid to the funds' third-party managers which are not credited. While we generally recommend using low-cost Vanguard funds to build your portfolio, actively managed funds will have higher expense ratios than index funds. For more information on the services, find VAI's Form CRS and each program's advisory brochure here for an overview.
4Vanguard Digital Advisor's debt payoff calculator helps you project the impact of different fixed-rate debt payments over time. To analyze your debt payments, you'll use a third-party aggregation service. There are limitations to the aggregated information, including inability to carve out any escrow payments. There also could be missing or inaccurate information, such as taxes and insurance, which you'll need to closely review in using the calculator.
5Vanguard can help determine if tax-loss harvesting is appropriate for your specific situation. Tax-loss harvesting is included in your Digital Advisor advisory fee. Tax-loss harvesting involves certain risks, including, among others, the risk that the new investment could have higher costs than the original investment and could introduce portfolio tracking error into your accounts. There may also be unintended tax implications. We recommend that you carefully review the terms of the consent and consult a tax advisor before taking action.
6Based on enrolling accounts holding assets in the settlement fund that are invested in a portfolio of Vanguard Total Stock Market ETF, Total International Stock ETF, Total Bond Market ETF, and Total International Bond ETF.
7To maintain diversification, this portfolio option will also include non-ESG investments to achieve your target asset allocation for international and domestic bonds.
The ESG investment option gives Digital Advisor clients the ability to substitute certain existing holdings with Vanguard ETFs that invest according to an index that has been pre-screened based on ESG factors determined by a third-party index provider. There is no guarantee that the ESG investment option will perform better than the other investment options.
ESG funds are subject to ESG investment risk, which is the chance that the stocks or bonds screened by the index provider for ESG criteria generally will underperform the market as a whole or, in the aggregate, will trail returns of other funds screened for ESG criteria. The index provider's assessment of a company, based on the company's level of involvement in a particular industry or the index provider's own ESG criteria, may differ from that of other funds or of the advisor's or an investor's assessment of such company. As a result, the companies deemed eligible by the index provider may not reflect the beliefs and values of any particular investor and may not exhibit positive or favorable ESG characteristics. The evaluation of companies for ESG screening or integration is dependent on the timely and accurate reporting of ESG data by the companies. Successful application of the screens will depend on the index provider's proper identification and analysis of ESG data.
8Although the income from a municipal bond fund is exempt from federal tax, you may owe taxes on any capital gains realized through the fund's trading or through your own redemption of shares. For some investors, a portion of the fund's income may be subject to state and local taxes, as well as to the federal Alternative Minimum Tax.
9Vanguard Digital Advisor previously received NerdWallet's top rating for “Best Robo-Advisor for Low-Cost Investing” in 2021, 2022, 2023, and 2024. NerdWallet selected Vanguard Digital Advisor for the 2021 award based on November 16, 2020 data, the 2022 award based on October 1, 2021 data, the 2023 award based on October 1, 2022 data, and the 2024 award based on October 1, 2023 data. For the 2024 award, NerdWallet evaluated 15 providers across the following weighted criteria to determine the winner for low costs: management fees (50%), expense ratios on investments (40%), and account fees (10%). Additional details about NerdWallet’s methodology and current Best-Of Awards winners are available on its website. Current fees may vary for Digital Advisor and the other robo-advisors considered. Although Vanguard compensates NerdWallet for marketing services, NerdWallet’s opinions and evaluations are independent and unrelated to the selection of Digital Advisor for this award. ©2017–2025 and TM, NerdWallet, Inc. All rights reserved.
10Vanguard received the first overall ranking in Morningstar's "Robo-Advisor Landscape Report" for 2023 among 17 other robo-advisors selected by Morningstar. Morningstar evaluated each provider across the following weighted criteria as of December 2022, to determine their rankings: total price (30%); the process used to select investments, construct portfolios, and match portfolios with investors (30%); the parent organization behind the digital platform (20%); and breadth of services (20%). Vanguard also received the same ranking in 2022 in Morningstar’s first annual "Robo-Advisor Landscape Report" based on December 2021, data. Additional details about Morningstar's methodology are available on its website. Current fees may vary for Vanguard's advisory services and the other robo-advisors considered. Although Vanguard compensates Morningstar for marketing services, Morningstar's opinions and evaluations are independent and unrelated to the selection of Vanguard for this ranking. Following the independent announcement of this ranking, Vanguard purchased a license from Morningstar for the right to include this rating in Vanguard marketing. Source: “2023 Robo-Advisor Landscape” by Amy C. Arnott, et al. ©2023 Morningstar, Inc. All rights reserved.
11Vanguard-administered 401(k) retirement accounts are only eligible for management by Digital Advisor if the plan sponsor has elected to offer Digital Advisor to the plan's participants and the participants meet the eligibility criteria.
You should consult your plan fee disclosure notice for the applicable annual gross advisory fees that apply to your 401(k) account.
12Investments in Target Retirement Funds are subject to the risks of their underlying funds. The year in the Fund name refers to the approximate year (the target date) when an investor in the Fund would retire and leave the work force. The Fund will gradually shift its emphasis from more aggressive investments to more conservative ones based on its target date. An investment in a Target Retirement Fund is not guaranteed at any time, including on or after the target date.
Vanguard Personal Advisor Services and Vanguard Digital Advisor's services are provided by Vanguard Advisers, Inc. ("VAI"), a federally registered investment advisor. VAI is a subsidiary of VGI and an affiliate of Vanguard Marketing Corporation ("VMC"). Neither VGI, VAI, nor its affiliates guarantee profits or protection from losses.
If you decide to manage your investments on your own, you can buy and sell Vanguard ETF Shares through Vanguard Brokerage Services® or another broker (which may charge commissions). See the Vanguard Brokerage Services commission and fee schedules for full details. Vanguard ETF Shares are not redeemable directly with the issuing fund other than in very large aggregations worth millions of dollars. ETFs are subject to market volatility. When buying or selling an ETF, you will pay or receive the current market price, which may be more or less than net asset value.