Compare investment advice
Financial planning services tailored to your needs.
Compare our advice services
Take control of your financial future with powerful investment advice, whether through expert financial advisors or intuitive digital platforms tailored to your goals.
Vanguard Digital Advisor®
$1001 minimum to qualify.
Annual advisory fee: Approximately $15-$16 per $10,000 invested.2
A robo-advisor is an automated digital platform that provides financial planning and investment management services. Our robo-advisor gives you:
- Automated investing with both funds and ETF-based portfolios.
- Guidance on saving for retirement.
- Options to add custom goals to your plan.
- Debt strategies to pay off debt faster.
- No advisory fees for the first 90 days.3
Vanguard Personal Advisor®
$50,000 minimum to qualify.
Annual advisory fee: Approximately $30-$31 per $10,000 invested.2
A hybrid advisor combines automated investment management with access to human financial advisors for personalized guidance. This hybrid service offers you:
- Access to professional financial advisors.
- Ongoing personal financial planning and automated investing options.
- Support for tax strategies, withdrawals, debt management, and other planning topics.
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The Cash Plus Enhanced APY of 3.65% as of October 15, 2026* when you open and fund a
Vanguard Cash Plus Account.
*The Bank Sweep Program Enhanced APY (annual percentage yield) is 3.65% as of October 15, 2026. The APY will vary and may change at any time. For current Cash Plus APYs and full Rate Tiering Program rules, terms, and conditions, go to the Cash Plus page.
Vanguard Cash Plus Account is a brokerage account offered by Vanguard Brokerage Services, a division of Vanguard Marketing Corporation, member FINRA and SIPC.
The Vanguard Cash Plus Account is a self-directed brokerage account separate from the Personal Advisor, Personal Advisor Select, and Personal Advisor Wealth Management services. Other options are offered through a self-directed Vanguard Brokerage Account separate from your advice service. You should carefully assess if the Vanguard Cash Plus Account or other available options are the right short-term savings product for your personal circumstances.
Vanguard Personal Advisor Select™
$500,000 minimum to qualify.
Annual advisory fee: No more than $30 per $10,000 invested.4
A personal financial advisor is a professional who provides customized financial guidance and planning based on an individual's specific goals and financial situation. With this option, you'll experience:
- Custom investment and financial planning strategies.
- A dedicated Certified Financial Planner™ (CFP®).
- A personalized plan based on 30+ data points specific to you.
- A tax strategy that addresses Social Security, Roth conversions, and account withdrawal order in the context of your spending needs and legacy goals.
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The Cash Plus Enhanced APY of 3.65% as of October 15, 2026* when you open and fund a
Vanguard Cash Plus Account.
*The Bank Sweep Program Enhanced APY (annual percentage yield) is 3.65% as of October 15, 2026. The APY will vary and may change at any time. For current Cash Plus APYs and full Rate Tiering Program rules, terms, and conditions, go to the Cash Plus page.
Vanguard Cash Plus Account is a brokerage account offered by Vanguard Brokerage Services, a division of Vanguard Marketing Corporation, member FINRA and SIPC.
The Vanguard Cash Plus Account is a self-directed brokerage account separate from the Personal Advisor, Personal Advisor Select, and Personal Advisor Wealth Management services. Other options are offered through a self-directed Vanguard Brokerage Account separate from your advice service. You should carefully assess if the Vanguard Cash Plus Account or other available options are the right short-term savings product for your personal circumstances.
Vanguard Personal Advisor Wealth Management™
$5M+ minimum to qualify.
Annual advisory fee: No more than $30 per $10,000 invested.4
Wealth management is a comprehensive financial service that combines investment advice, estate planning, tax services, and other financial strategies to grow and protect an individual's wealth. To support the complexity of your higher wealth, you'll receive:
- All the benefits of Personal Advisor Select.
- Advice from a dedicated CFP professional.
- Exclusive investing solutions, including private equity and closed funds.
- Wealth and estate planning.
-
The Cash Plus Enhanced APY of 3.65% as of October 15, 2026* when you open and fund a
Vanguard Cash Plus Account.
*The Bank Sweep Program Enhanced APY (annual percentage yield) is 3.65% as of October 15, 2026. The APY will vary and may change at any time. For current Cash Plus APYs and full Rate Tiering Program rules, terms, and conditions, go to the Cash Plus page.
Vanguard Cash Plus Account is a brokerage account offered by Vanguard Brokerage Services, a division of Vanguard Marketing Corporation, member FINRA and SIPC.
The Vanguard Cash Plus Account is a self-directed brokerage account separate from the Personal Advisor, Personal Advisor Select, and Personal Advisor Wealth Management services. Other options are offered through a self-directed Vanguard Brokerage Account separate from your advice service. You should carefully assess if the Vanguard Cash Plus Account or other available options are the right short-term savings product for your personal circumstances.
Personalized investment advice
Vanguard advisors provide personalized financial planning and investment management to help you reach your financial goals. They create tailored plans, manage diversified portfolios using low-cost funds, and offer ongoing support to adjust strategies as your needs or market conditions change.
Compare advice options
This table compares our four advisory services side-by-side so you can quickly find the one that best meets your needs.
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Invest on your own
Check out key information you can use as you begin your DIY investing journey.
Convenient cash savings
An FDIC-insured bank sweep and savings account alternative.
Investment products
Choose from a wide range of investments for your brokerage accounts, such as mutual funds, ETFs, stocks, and more.
Frequently asked questions
What’s included in personalized financial planning?
A personalized financial plan created by dedicated advisor—who is also a Certified Financial Planner™ (CFP®)—typically includes a comprehensive and tailored approach to your financial life. Here's what is generally included:
- A clear roadmap for your goals, like retirement or major purchases.
- An investment strategy aligned with your risk tolerance and timeline.
- Tax-smart approaches to help you keep more of what you earn.
- Ongoing updates as your life changes, so your plan stays on track.
What does an investment advisor do?
An investment advisor helps you create and manage a plan to reach your financial goals. They provide guidance on investments, tax strategies, and ongoing adjustments as your life changes.
Does Vanguard provide free investment advice?
Although we don't provide free investment advice, we do have helpful
Will I have access to 24/7 customer service?
While we don't have 24/7 phone or chat services, you can access your account online anytime. Our investment professionals are available by phone to help with your questions Monday through Friday from 8 a.m. to 8 p.m. Eastern time. Depending on the advice service you select, you also may have a dedicated advisor to contact.
What is automated investing?
Automated investing uses digital platforms to build and manage your portfolio based on your goals and risk preferences, giving you control, convenience, and confidence without the complexity of doing it all yourself.
The experiences of any Vanguard client may not be representative of the experience of other Vanguard clients and are not a guarantee of future investment performance or success.
Enrollments in Vanguard Digital Advisor require at least $100 in each Vanguard Brokerage Account. For each account you wish to enroll, the entire balance must be in certain allowable investment types (based on eligibility screening by Digital Advisor at the time of enrollment) and/or the brokerage account's settlement fund. Enrollments in Personal Advisor require an aggregate $50,000 balance or greater in eligible Vanguard Brokerage Accounts. For each taxable, traditional, Roth, rollover, or inherited IRA you wish to enroll, the entire balance must be in certain investment types (based on eligibility screening by Personal Advisor at the time of enrollment) and/or the brokerage account's settlement fund.
Vanguard Digital Advisor charges Vanguard Brokerage Accounts an annual gross advisory fee of 0.20% for its all-index investment options and 0.25% for an active/index mix. Vanguard Personal Advisor charges Vanguard Brokerage Accounts an annual gross advisory fee of 0.35% for its all-index investment options and 0.40% for an active/index mix. These services reduce those fees by the amount of revenue that Vanguard (or a Vanguard affiliate) retains from your portfolio in order to calculate your net advisory fee. Note that this fee doesn't include investment expense ratios—such as fees paid to the funds' third-party managers, which aren't credited.
Vanguard Personal Advisor Select and Vanguard Personal Advisor Wealth Management charge fees based on a tiered fee schedule (maximum 0.30%) calculated as an average advisory fee on all advised assets. Note that this fee doesn't include investment expense ratios.
The introductory waiver period for Vanguard Digital Advisor's net advisory fee begins when the first account's enrollment is complete and ends after the close of the first billing period (generally 90 days), which is specific to each client. If you enroll additional accounts at a later date, you can still take advantage of any remaining fee-waiver period. However, each additional account you enroll won't trigger a unique fee-waiver period but will instead be commingled with your first enrolled account. If you unenroll before your fee-waiver period ends, you won't owe an advisory fee. But if you choose to reenroll in Vanguard Digital Advisor during or after your fee-waiver period, you won't be eligible for a second fee waiver. If you previously enrolled accounts in other VAI proprietary retail offers you will not be eligible for the introductory fee waiver. This fee-waiver offer may be modified or discontinued anytime at the sole discretion of Vanguard Advisers, Inc. All costs associated with fund expense ratios still apply at all times.
Vanguard can help determine if tax-loss harvesting is appropriate for your specific situation. Tax-loss harvesting is included in your Vanguard advisory fee. Tax-loss harvesting involves certain risks, including, among others, the risk that the new investment could have higher costs than the original investment and could introduce portfolio tracking error into your accounts. There may also be unintended tax implications. We recommend that you carefully review the terms of the consent and consult a tax advisor before taking action.
Vanguard's advice services are provided by Vanguard Advisers, Inc. ("VAI"), a registered investment advisor, or by Vanguard National Trust Company ("VNTC"), a federally chartered, limited-purpose trust company.
The services provided to clients will vary based upon the service selected, including management, fees, eligibility, and access to an advisor.
VAI and VNTC are subsidiaries of The Vanguard Group, Inc., and affiliates of Vanguard Marketing Corporation. Neither VAI, VNTC, nor its affiliates guarantee profits or protection from losses.
All investing is subject to risk, including the possible loss of the money you invest.
Private investments involve a high degree of risk and, therefore, should be undertaken only by prospective investors capable of evaluating and bearing the risks such an investment represents. Investors in private equity generally must meet certain minimum financial qualifications that may make it unsuitable for specific market participants.
The services will typically invest your assets in a portfolio of Vanguard ETFs®, all of which are commission-free online through a Vanguard Brokerage Account managed by Digital Advisor. Vanguard Brokerage Accounts are offered through and maintained by VMC, a registered broker-dealer and member FINRA and SIPC. If you decide to manage your investments on your own, you can buy and sell Vanguard ETF Shares through Vanguard Brokerage Services® or another broker (which may charge commissions).
Visit vanguard.com to obtain a
We recommend that you consult a tax or financial advisor about your individual situation.
Certified Financial Planner Board of Standards Inc. owns the certification marks CFP® and Certified Financial Planner™ in the U.S., which it awards to individuals who successfully complete CFP Board’s initial and ongoing certification requirements.