Vanguard Digital Advisor®

You live in the moment—we'll plan ahead

Balancing multiple financial goals just got easier.

Digital Advisor®

No advisory fees for 90 days1

The benefits of digital financial advice

Our robo-advisor offers:

Ongoing support

For a minimum of $3,000 in a Vanguard Brokerage Account,2 we'll monitor your investments and rebalance your portfolio as needed.

Low-cost investing

You'll pay no more than $2 a year for every $1,000 Digital Advisor manages.4

Custom goals

We can help you save for the future or invest your retirement savings using either a standard ETF (exchange-traded fund) portfolio or an ESG (environmental, social, governance) ETF portfolio.*

90 days with no advisory fee1

Just one more way we keep your costs low.

Simplify your life with Vanguard Digital Advisor

Meet the technology that's helping more investors feel confident about their future.

Duration: 2:02

What is a robo-advisor?

Put our robo-advisor to work—and make staying on track to your financial goals simple.

Duration: 1:44

Introducing Vanguard Digital Advisor

Learn what to expect when you sign up for Vanguard Digital Advisor.

Duration: 3:12

Your journey to the future

Learn how a thoughtfully diversified portfolio can help you go the distance.

Duration: 1:15

Why your mix matters

Find out why rebalancing matters—and how Digital Advisor will do the work for you.

Duration: 1:12

Caring for your portfolio

Explore this simple but powerful concept: the more money you keep invested, the more your assets can grow.

Duration: 1:00

Keeping your costs low

Enjoy no advisory fees for 90 days1

If you like Digital Advisor, stick around. When your 90 days are up, you'll automatically remain in the service at no more than $2 per year for every $1,000 invested.4 If you're not satisfied, you can unenroll at any time without any penalties.

Frequently asked questions

You'll pay no advisory fees for the first 90 days.1 After that, you can expect to pay up to 0.20% in advisory fees on the assets you authorize Vanguard to manage on your behalf. In other words, for every $1,000 Digital Advisor manages, you'll pay no more than $2 each year for investment advice, assuming a standard portfolio of our broad stock and bond market ETFs. (See our fee calculator above or disclosures below for more details on fees.)4

For more information on Digital Advisor's fee structure, refer to Form CRS and the Vanguard Digital Advisor Brochure .

Enrollments in Vanguard Digital Advisor require at least $3,000 in each Vanguard Brokerage Account.For each taxable account you wish to enroll, the entire balance must be in the brokerage account's settlement fund. For each traditional, Roth, or rollover IRA you wish to enroll, the entire balance must be in certain investment types (based on eligibility screening by Digital Advisor at the time of enrollment, see next question for more details) and/or the brokerage account's settlement fund.

For eligible 401(k) retirement accounts, the minimum enrollment balance is $5.7

Your eligibility screening will determine whether you have the types of investments that Digital Advisor can manage. In some cases, you'll need to sell all or a portion of certain investments as part of the enrollment process so we can manage them for you.

For each brokerage account you wish to enroll, the entire balance must be in certain investment types (based on eligibility screening by Digital Advisor at the time of enrollment) and/or the brokerage account's settlement fund. If your brokerage accounts include Vanguard index funds or Vanguard ETFs®, you may be able to keep those investments in your Digital Advisor account. However, we may recommend you sell down those or other investments before enrolling. Since there may be costs and tax consequences associated with selling your existing investments, we use a breakeven cost analysis to weigh the costs of transitioning the investments you hold before enrolling in Digital Advisor (see page 6 of our Digital Advisor Brochure). We estimate the capital gains tax impacts compared to the expense ratio benefits from selling investments that aren't our lead recommendation (the investment we would typically recommend for you), but that still align with your recommended asset allocation. So depending on the outcome of the breakeven analysis, we may recommend that you continue to hold certain investments subject to our portfolio construction guidelines—or we may determine it's in your interest to sell down a particular investment during enrollment.

The following types of investments cannot be in your brokerage account before enrolling in Digital Advisor: non-Vanguard mutual funds, individual bonds, securities traded on international exchanges, preferred stocks, penny stocks, illiquid stocks, and options.

In this case, you'd need to sell the ineligible investments and invest the proceeds in your brokerage account settlement fund before enrolling. If you're in this situation, you might also consider opening a new Vanguard Brokerage Account to enroll in Digital Advisor. 

Important: Digital Advisor doesn't assess the suitability of the sale of existing holdings given a particular client's financial circumstances, recommend selling a client's existing holdings to enroll, or provide tax advice. The sale of existing holdings could cause you to incur capital gains—costs associated with incurring capital gains vary based on the time you hold a position and your individual tax situation. The cost of incurring capital gains can be substantial. We recommend you consult a qualified tax advisor to discuss your individual situation and any potential tax consequences.

For eligible 401(k) retirement accounts, Digital Advisor doesn't require a money market or stable value fund minimum balance.7

To enroll, you'll need to meet the following requirements:

  • You have a retail Vanguard Brokerage Account with a balance of at least $3,000. (If you're new to Vanguard, opening an account is simple.)
  • You're a United States resident, or you have an APO/FPO/DPO mailing address.
  • You’re at least 18 years of age. (At least age 19 in Alabama or Nebraska and at least age 21 in Mississippi.)
  • You're not—or live in the same household as—a board member, executive, or someone who’s able to influence policy in a publicly traded corporation.

If you have a Vanguard-administered 401(k) retirement account, you may also be eligible to enroll.Restrictions may apply to certain organization members.

Vanguard Brokerage Option (VBO®) accounts offered by plan sponsors aren't eligible for management by Digital Advisor. Special notice to non-U.S. investors

Digital Advisor can manage eligible 401(k) retirement accounts7 and the following types of retail Vanguard Brokerage Accounts:

  • Individual or joint tenants with rights of survivorship (JTWROS) taxable accounts.
  • Traditional IRAs.
  • Roth IRAs.
  • Rollover IRAs.

However, we recommend that you connect other Vanguard and non-Vanguard accounts as you plan your goals so we can incorporate them into your goal growth projections, and help you forecast your likelihood of meeting your long-term goals.

Digital Advisor takes a holistic approach to funding your goals by “pooling” your assets across all your taxable accounts to fund your goals. This way, your taxable accounts will work together to get you closer to success. Plus, Digital Advisor will shift resources where needed and adjust automatically to ensure your asset mix evolves.

As your goals get closer, we'll make sure amounts you need to withdraw are invested more conservatively to reduce market risk. Contributions you make will be optimized to support all your goals, and any cash you withdraw will affect all your goals. With a dynamic portfolio, a single, evolving asset mix, and automatic adjustments, your goals will be aligned to stay on track together and take advantage of tax efficiencies.

Note: At this time, your nonretirement goals are only funded by taxable accounts, while retirement goals are funded by both taxable and retirement accounts. Because our approach is designed to optimize your investment returns, and minimize risk in the short term, Digital Advisor can only support goals that are at least 18 months away. To remain enrolled in Digital Advisor, you’ll need to have at least $3,000 in your account after making a withdrawal. (If you have less than $3,000, your account is no longer eligible to be managed by Digital Advisor and you would need to unenroll. There are no cancellation fees or penalties for having an account that no longer qualifies for the service.)6

Robo-advisor is a commonly used term for an all-digital financial planning and investment management service. Robo-advisors often use algorithms (i.e., processes or sets of rules followed in computer calculations) to provide automated investment services without human interaction. A robo-advisor typically gathers information about your investing goals, uses an algorithm to determine an appropriate asset allocation, and builds an investment portfolio tailored to your situation. Most robo-advisors automatically rebalance your portfolio, so you don't have to.

Learn more—watch our video

We're glad you asked! Our money-management service:

  • Features state-of-the-art financial planning and portfolio construction capabilities, powered by Vanguard's practical and time-tested investment strategies.
  • Offers access to high-quality investments consisting of Vanguard ETFs®, plus robust, easy-to-use financial planning tools.
  • Connects to non-Vanguard accounts so it can present you with a holistic picture of your financial life and more accurate projections.
  • Focuses on helping you build retirement savings and includes a debt payoff tool.
  • Continues to add new features to help with your financial planning needs.

Digital Advisor can manage your personal investment accounts and certain employer-sponsored 401(k) retirement accounts for which Vanguard is the recordkeeper.7

Vanguard is one of the most trusted names in financial services built on the radical idea of putting investors' best interests first.

Vanguard Digital Advisor is our robo-advisor, an all-digital financial planning and investment management service designed to help you implement Vanguard's 4 principles for investing success—having a goal, creating a balanced portfolio, controlling your costs, and maintaining discipline. Digital Advisor will help keep you focused on your retirement savings goal and can adjust for your other goals along the way.

To enroll in Vanguard Digital Advisor, you must have a Vanguard Brokerage Account with a balance of at least $3,000 held entirely in Vanguard Federal Money Market Fund.

Vanguard Personal Advisor Services is also a personalized financial planning and portfolio monitoring service based on our 4 principles for investing success. However, in addition to an online dashboard, you'll also have access to human advisors ready to collaborate with you around your portfolio and goals, as well as more complex financial needs.

To enroll a retail account in Vanguard Personal Advisor Services, you'll need at least $50,000 in eligible advised assets.

You'll incur expenses to invest in the underlying funds, collective investment trusts, and ETFs in your portfolio (i.e., expense ratios). If you're invested in ETFs, collective investment trusts, or mutual funds today, you're already paying these expenses. We credit the revenue received from your investment portfolio toward the gross advisory fee and deduct only the additional net advisory fee from your managed accounts.

In general, if you incur a fee that results in revenue for Vanguard or a Vanguard affiliate, it will be included in this credit amount. Certain regulatory required trading fees aren't considered revenue and are still incurred for trades within Vanguard Brokerage Accounts, but not credited. For more information about Digital Advisor's fee structure, refer to Form CRS Conversation Starter questions and the Vanguard Digital Advisor Brochure.

Market volatility is when the price of stocks swings up or down because there's too much trading in one direction (substantially more buys than sells or vice versa). Many investors might see the stock dip and want to sell or wait to "time the market." The market, however, is unpredictable. But that doesn't mean your money is completely up to the whims of the headlines. Even with daily ups and downs, the overall market has historically grown over the decades.

With Digital Advisor, you can benefit from the market's long-term growth with a time-tested strategy: owning a balanced portfolio. The foundations of a balanced portfolio are asset allocation and diversification. Digital Advisor will maintain your investments so you'll always have a portfolio that aligns to your retirement goal. If you choose to add other goals, it can adjust your holdings to keep you on target. We'll rebalance your portfolio if we detect it's drifted more than 5% from our recommended allocation.

What you can do during market swings? You can look at your accounts and update your information if anything has changed. You can also check out Vanguard's resources on market swings. Rest assured that your goal projections take all kinds of market volatility into account—while short-term "blips" might feel jarring, we have your long-term focus in mind.

Voted NerdWallet's best robo-advisor for low-cost investing. Twice.

Awarded January 2022, based on data as of October 2021.8

First overall robo-advisor in Morningstar's 2022 Robo-Advisor Landscape Report.

Awarded March 2022, based on data as of December 2021.9

Compensation provided for use of the rating in marketing materials.

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Stay in the loop

Share your email address below so we can keep in touch with the latest buzz on Vanguard Digital Advisor.

We may also send you other Vanguard information you might be interested in. You can opt out at any time.