Compare advice services

Our goal is helping you reach yours

We believe that advice and advocacy can help you achieve better outcomes, whether you partner with our financial advisors or use our robo-advisor.

Not just advice. Advocacy.

We've been advocating for investors for over 45 years. Our low-cost, investor-first philosophy means you’ll be working with a firm that’s built for investors. We always have, and always will, take a stand for you. We believe our 2 advice services offer personalized support to help investors like you reach your goals.

Vanguard Digital Advisor®

For those who prefer the convenience of a robo-advisor, Vanguard Digital Advisor will build a customized portfolio and continue to optimize your investments over time. You get the benefit of Vanguard’s time-tested philosophy delivered on a modern, all-digital platform that can evolve with your needs.

Digital Advisor offers:

  • 100% online money management that’s simple, yet sophisticated.
  • Recommendations based on your profile and retirement goal.
  • Guidance that adapts to your evolving needs.
  • Easy and accessible platform so you can check in anytime.
Vanguard Personal Advisor Services®

If you’d like to connect with an advisor for guidance on your investments and overall financial picture, consider Vanguard Personal Advisor Services. You get personalized advice and an ongoing partnership to help you navigate complexity, grow your investment knowledge, make smart financial decisions, prepare for retirement, and more.

Vanguard Personal Advisor offers:

  • A personalized plan and ongoing access to our advisors
  • Goals-based planning, based on our decades of research and
    time-tested strategies.
  • Support for complex financial needs: from education savings
    to living in retirement and more.
  • Advisors you can rely on to put your interests first.

YOUR ADVOCATE FOR LIFE

Whichever service you choose, we'll help you build a personalized plan, provide support, and guide you toward your goals.

Choose what works best for you

Cost      Vanguard Digital Advisor      Personal Advisor Services
Minimum to
qualify
$3,0001 $50,000
Cost (per $1,000) ~$2.002 $3.003
Investing approach
Portfolio of core ETFs img_check img_check
Customized portfolio img_check
Tax-efficient investing img_check img_check
Desired experience
24/7 real-time portfolio tracking img_check img_check
Online experience img_check img_check
Access to an advisor img_check
Support for complex financial planning img_check
Cost

$3,0001

$50,000

~$2.002

$3.003

Investing approach

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Desired experience

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Connect with us

Sign up to hear more about either of our advice offerings

We may also send you other Vanguard information you might be interested in. You can opt out at any time.

Connect with us

Sign up to hear more about either of our advice offerings

We may also send you other Vanguard information you might be interested in. You can opt out at any time.

Want to plan on your own?

We have what you need to help you be a successful DIY investor.