You could be a great match for our advisory services

Based on your responses, you're focused on setting clear and appropriate investment goals. Explore our financial advice services below to get personalized guidance and support as you build a strategy that fits your needs.

See our principles in action with advice

Voted NerdWallet's "Best Robo-Advisor for Low-Cost Investing" 2021-2024.

Most recently awarded January 2024, based on data as of October 2023.1

Vanguard Digital Advisor®

$1002 minimum to qualify.
Annual advisory fee: Approximately $15-$16 per $10,000 invested.3

A robo-advisor is an automated digital platform that provides financial planning and investment management services. Our robo-advisor gives you:

  • Automated investing with both funds and ETF-based portfolios.
  • Guidance on saving for retirement.
  • Options to add custom goals to your plan.
  • Debt strategies to pay off debt faster.
  • No advisory fees for the first 90 days.4

Vanguard's 4 investing principles

Goals

Setting clear investment goals is key to turning your financial aspirations into reality. By defining what you're working toward, you can better align your savings and investment strategy to support it over time.

Balance

Keeping a balanced, diversified portfolio helps manage risk and smooth out market ups and downs. By spreading investments across asset types, sectors, and regions, you can reduce volatility and stay aligned with your comfort level.

Cost

While market returns can be unpredictable, one thing you can control is cost. Minimizing taxes and investment fees, like expense rations and transaction charges—helps preserve more of your returns over time.

Discipline

Staying disciplined is key to successful investing. Once you've set your goals and built a solid plan, sticking with it over time, especially throught market ups and downs—can make all the difference in reaching your objectives.

See other Vanguard resources

Compare advice

Compare our advice services to see if advice is a good fit for you.

Tools & calculators

Our investment tools & calculators can help your financial journey.

Investor resources

View our investor resources to expand your investing knowledge.

Have questions about advice? Talk to an investment professional at Vanguard today.

Download the Vanguard mobile app to track your investments wherever you are

1Vanguard Digital Advisor previously received NerdWallet's top rating for “Best Robo-Advisor for Low-Cost Investing” in 2021, 2022, 2023, and 2024. NerdWallet selected Vanguard Digital Advisor for the 2021 award based on November 16, 2020 data, the 2022 award based on October 1, 2021 data, the 2023 award based on October 1, 2022 data, and the 2024 award based on October 1, 2023 data. For the 2024 award, NerdWallet evaluated 15 providers across the following weighted criteria to determine the winner for low costs: management fees (50%), expense ratios on investments (40%), and account fees (10%). Additional details about NerdWallet’s methodology and current Best-Of Awards winners are available on its website. Current fees may vary for Digital Advisor and the other robo-advisors considered. Although Vanguard compensates NerdWallet for marketing services, NerdWallet’s opinions and evaluations are independent and unrelated to the selection of Digital Advisor for this award. ©2017–2025 and TM, NerdWallet, Inc. All rights reserved.

2Enrollments in Vanguard Digital Advisor require at least $100 in each Vanguard Brokerage Account. For each taxable account or traditional, Roth, rollover, or inherited IRA you wish to enroll, the entire balance must be in certain investment types (based on eligibility screening by Digital Advisor at the time of enrollment) and/or the brokerage account's settlement fund. 

3Vanguard Digital Advisor is an all-digital service. Digital Advisor charges brokerage accounts an annual gross advisory fee in the amount of 0.20% for an index portfolio option or 0.25% for an active portfolio option. That gross advisory fee is reduced by a credit of the actual revenue The Vanguard Group, Inc. ("VGI"), or its affiliates retain from investments in each enrolled account, resulting in a net advisory fee. The net advisory fee is the actual fee collected from your account(s) and will vary based on your unique asset allocation, portfolio option, account type, and specific holdings in each enrolled account.  Note that this fee doesn't include investment expense ratios charged by a fund, such as fees paid to the funds' third-party managers which are not credited.  While we generally recommend using low-cost Vanguard funds to build your portfolio, actively managed funds will have higher expense ratios than index funds. For more information on the services, find VAI's Form CRS and each program's advisory brochure here for an overview.

4The introductory waiver period for Vanguard Digital Advisor's net advisory fee begins when the first account's enrollment is complete and ends after the close of the first billing period (generally 90 days), which is specific to each client. If you enroll additional accounts at a later date, you can still take advantage of any remaining fee-waiver period. However, each additional account you enroll won't trigger a unique fee-waiver period but will instead be commingled with your first enrolled account. If you unenroll before your fee-waiver period ends, you won't owe an advisory fee. But if you choose to reenroll in Vanguard Digital Advisor during or after your fee-waiver period, you won't be eligible for a second fee waiver. If you previously enrolled accounts in other VAI proprietary retail offers you will not be eligible for the introductory fee waiver. This fee-waiver offer may be modified or discontinued anytime at the sole discretion of Vanguard Advisers, Inc. All costs associated with fund expense ratios still apply at all times.

 

For more information about Vanguard mutual funds or ETFs, obtain a mutual fund or ETF prospectus or, if available, a summary prospectus. Investment objectives, risks, charges, expenses, and other important information are contained in the  prospectus; read and consider it carefully before investing.

You must buy and sell Vanguard ETF Shares through Vanguard Brokerage Services (we offer them commission-free online) or through another broker (who may charge commissions). See the Vanguard Brokerage Services Commission and Fee Schedules for limits. Vanguard ETF Shares are not redeemable directly with the issuing Fund other than in very large aggregations worth millions of dollars. ETFs are subject to market volatility. When buying or selling an ETF, you will pay or receive the current market price, which may be more or less than net asset value.

All investing is subject to risk, including the possible loss of money you invest.

Vanguard's advice services are provided by Vanguard Advisers, Inc. ("VAI"), a registered investment advisor, or by Vanguard National Trust Company ("VNTC"), a federally chartered, limited-purpose trust company.

The services provided to clients will vary based upon the service selected, including management, fees, eligibility, and access to an advisor. Find VAI's Form CRS and each program's advisory brochure here for an overview.

VAI and VNTC are subsidiaries of The Vanguard Group, Inc., and affiliates of Vanguard Marketing Corporation. Neither VAI, VNTC, nor its affiliates guarantee profits or protection from losses.

All investing is subject to risk, including the possible loss of money you invest. Diversification does not ensure a profit or protect against a loss.