If you’re looking for online investment management, check out our award-winning robo-advisor.
Financial management

Vanguard Digital Advisor rated tops among low-cost robo-advisors

If you’re looking for online investment management, check out our award-winning robo-advisor.
4 minute read
April 08, 2021
Financial management
Company news
Vanguard news

If you’re looking for online investment management, here’s one more reason to consider Vanguard Digital Advisor®: It’s an award-winner.

We’re pleased to announce that Digital Advisor placed first among 18 robo-advisors in NerdWallet’s 2021 Best-Of Awards for Best Robo-Advisor for Low-Cost Investing.

NerdWallet―a personal finance company that offers money advice, tools, and impartial product reviews―described Digital Advisor as an affordable way to invest for retirement with low management fees, low investment expense ratios, and no additional account fees.

“Here at Vanguard, we’re in the business of helping people reach their financial goals,” says Brian Concannon, head of Digital Advisor. “With Digital Advisor, we’re taking our core purpose to new heights. Digital Advisor seeks to give clients an intuitive way to get started with investing and advice. We’ll consider their aspirations, lifestyle, savings habits, and risk attitude to provide personalized, targeted advice that propels them toward their desired outcomes.”

Need help with investing?

Put Digital Advisor to work for you

Digital Advisor is an easy-to-use, online professional money manager that’s tailored to your retirement goal—no matter where you are on your investing journey.

We’ll create a long-term savings plan based on your unique inputs. Then we’ll invest your savings in broadly diversified Vanguard ETFs® and manage them day-to-day for you—providing ongoing expertise that optimizes your chances for investment success, even during market fluctuations.

And if debt is standing in your way of saving, our debt payoff calculator offers scenarios to help you become debt-free faster.

Digital Advisor is always on, so when your life circumstances change, you can return to your personal online dashboard, make updates, and get a real-time adjustment to your plan.

See if Digital Advisor is right for you.

Try Digital Advisor



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All investing is subject to risk, including the possible loss of the money you invest. Diversification does not ensure a profit or protect against loss.

Vanguard Digital Advisor received the top rating for “Best Robo-Advisor for Low-Cost Investing” for 2021 among 18 robo-advisors selected by NerdWallet. NerdWallet evaluated each provide across the following weighted criteria as of November 16, 2020, to determine the winner for low costs: management fees (50%), expense ratios on investments (40%), and account fees (10%). Additional details about NerdWallet’s methodology are available on their website. Current fees may vary for Digital Advisor and the other robo-advisors considered. Although Vanguard compensates NerdWallet for marketing services, NerdWallet’s opinions and evaluations are independent and unrelated to the selection of Digital Advisor for this award. ©2017–2021 and TM, NerdWallet, Inc., All rights reserved.

Vanguard Digital Advisor’s services are provided by Vanguard Advisers, Inc. (“VAI”), a federally registered investment advisor. VAI is a subsidiary of The Vanguard Group, Inc. (“VGI”), and an affiliate of Vanguard Marketing Corporation (“VMC”). Neither VGI, VAI, nor its affiliates guarantee profits or protection from losses.