Awarded January 2023, based on data as of October 2022.
We're pleased to announce that Digital Advisor placed first among 17 robo-advisors in NerdWallet's 2023 Best-Of Awards for Best Robo-Advisor for Low-Cost Investing.
NerdWallet―a personal finance company that offers money advice, tools, and impartial product reviews―described Digital Advisor as an affordable way to invest for retirement with low management fees, low investment expense ratios, and no additional account fees.
When choosing award winners, NerdWallet implements a rigorous evaluation process involving 43 writers and editors. For evaluating robo-advisors, they assessed the features they believe are most important to consumers, such as management fees, expense ratios, account fees, and other features.
“Here at Vanguard, we're in the business of helping people reach their financial goals,” said Brian Concannon, head of Mass Affluent Advice. “With Digital Advisor we're taking our core purpose to new heights. Digital Advisor seeks to give clients an intuitive way to get started with investing and advice. We'll consider their aspirations, lifestyle, savings habits, and risk attitude to provide personalized, targeted advice that propels them toward their desired outcomes.”
Need help with investing?
Put Digital Advisor to work for you
Digital Advisor is an easy-to-use, online professional money manager that's tailored to your retirement goal—no matter where you are on your investing journey.
We'll create a long-term savings plan based on your unique situation. Then we'll invest your savings in broadly diversified Vanguard ETFs® and manage them day to day for you—providing ongoing expertise that optimizes your chances for investment success, even during market fluctuations.
And if debt is standing in your way of saving, our debt payoff calculator offers scenarios to help you become debt-free faster.*
Digital Advisor is always on, so when your life circumstances change, you can return to your personal online dashboard, make updates, and get a real-time adjustment to your plan.
See if Digital Advisor is right for you.
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Start with this step-by-step guide to opening a personal investment account, such as a general investing brokerage account or an IRA.
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*Vanguard Digital Advisor's debt payoff calculator helps you project the impact of different fixed-rate debt payments over time. To analyze your debt payments, you'll use a third-party aggregation service. There are limitations to the aggregated information, including the inability to carve out any escrow payments. There also could be missing or inaccurate information, such as taxes and insurance, which you'll need to closely review when using the calculator.
All investing is subject to risk, including the possible loss of the money you invest. Diversification does not ensure a profit or protect against loss.
Vanguard Digital Advisor received the top rating for "Best Robo-Advisor for Low-Cost Investing" for 2023 among 16 other robo-advisors selected by NerdWallet. NerdWallet evaluated each provider across the following weighted criteria as of October 1, 2022, to determine the winner for low costs: management fees (50%), expense ratios on investments (40%), and account fees (10%). NerdWallet also selected Vanguard Digital Advisor for the 2021 award based on November 16, 2020, data and the 2022 award based on October 1, 2021, data. Additional details about NerdWallet's methodology are available on their website. Current fees may vary for Digital Advisor and the other robo-advisors considered. Although Vanguard compensates NerdWallet for marketing services, NerdWallet's opinions and evaluations are independent and unrelated to the selection of Digital Advisor for this award. ©2017-2023 and TM, NerdWallet, Inc. All Rights Reserved.
Vanguard Digital Advisor’s services are provided by Vanguard Advisers, Inc. (“VAI”), a federally registered investment advisor. VAI is a subsidiary of The Vanguard Group, Inc. (“VGI”), and an affiliate of Vanguard Marketing Corporation (“VMC”). Neither VGI, VAI, nor its affiliates guarantee profits or protection from losses.