The words “can’t” and “don’t” create different mindsets around your financial goals. Learn how to choose language that empowers you to stick to your plan.
How to invest

Want to set financial goals that stick this year? Start with one word.

1 minute read
January 12, 2021
How to invest
Investor goals


It’s a word we often use as a command or when we’re rattling off a set of rules. But we also use it when we state simple facts—and the gravity of a well-placed “don’t” can make any mission statement sound a lot more decisive. Let’s look at how a simple shift in the way you talk about your investing goals can go a long way toward helping you reach them.

Content inspired by the insights of Vanguard Senior Behavioral Scientist Annie Wilson, PhD. Annie received a PhD in consumer behavior from Harvard Business School and now works with Vanguard’s Center for Analytics and Insight.

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