“Don’t.”
It’s a word we often use as a command or when we’re rattling off a set of rules. But we also use it when we state simple facts—and the gravity of a well-placed “don’t” can make any mission statement sound a lot more decisive. Let’s look at how a simple shift in the way you talk about your investing goals can go a long way toward helping you reach them.
Content inspired by the insights of Vanguard Senior Behavioral Scientist Annie Wilson, PhD. Annie received a PhD in consumer behavior from Harvard Business School and now works with Vanguard’s Center for Analytics and Insight.
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