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Expect high-quality, low-cost ETFs at Vanguard

Choose the company that's dedicated to helping make money for you—not taking money from you.

Don't settle for less

Before you decide which company's ETFs (exchange-traded funds) to buy, learn more about what sets Vanguard ETFs® apart.

Count on high quality

Competitive long-term returns

89% of Vanguard's ETFs beat the returns of their peer-group averages over the past 10 years.*

Better prices for your trades

In 2016, more than 97% of all Vanguard ETF® Shares traded through a Vanguard Brokerage Account were executed at a better price than the quoted market price.**

Our best-execution commitment aims to get you the lowest possible price when you buy Vanguard ETFs and the highest possible price when you sell.

Keep your cost low

No commissions

We're the cheapest place to buy Vanguard ETFs, with no commissions—ever—when you buy and sell them in your Vanguard Brokerage Account.

Lower taxes

83% of all Vanguard ETFs have had no taxable capital gains distributions in the past 5 years.***

Lower expense ratios

Our average ETF expense ratio is 68% less than the industry average.†

Play the video (3:54) or read the transcript

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REFERENCE CONTENT

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Expense ratio

A reflection of how much an ETF pays for portfolio management, administration, marketing, and distribution, among other expenses.

You'll almost always see it expressed as a percentage of the fund's average net assets.

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Vanguard ETFs

More than 40 years ago, Vanguard transformed index mutual funds from elite status—available only to large institutions—to an investment for everybody, with millions of investors worldwide now investing in index funds.

When we introduced ETFs—exchange-traded funds—instead of starting from scratch, we built them on the solid foundation of our index funds. The same rigorous effort we put into managing all of our index funds—staying true to the indexes we track and keeping your costs low—carry forward into our ETFs.

Our focus is on offering you both high quality and low costs. For example, 89% of our ETFs beat the returns of their peer-group averages over the past 10 years.*

Our average ETF expense ratio is 68% less than the industry average. (As of December 31, 2016, the Vanguard average ETF expense ratio was 0.09%, while the industry average ETF expense ratio was 0.28%. Percentages are based on asset-weighted average ETF expense ratios. The industry average excludes Vanguard. Sources: Vanguard and Morningstar.)

And you can save even more because you will never pay a commission to buy and sell Vanguard ETFs® in a Vanguard Brokerage Account—ever.

Forbes placed 68 Vanguard ETFs on their list of "Best ETFs for Investors 2017." And investors have entrusted us with more than $612 billion of their hard-earned money (as of December 31, 2016).

Get started by visiting vanguard.com/typesofetfs to see how bond, stock, international, and sector ETFs might fit into your portfolio.

Or go straight to our complete list of Vanguard ETFs at vanguard.com/etflist and choose from about 70 of our ETFs. You can either create an entire portfolio or fill gaps in an existing portfolio by focusing on specific asset classes or market sectors.

(Vanguard ETF® ticker symbols: VTI, VOO, VWO, VEA, VNQ, BND, VTV, VUG, VIG, BSV, VO, VYM, VB, VCSH, VEU, VCIT, BIV, VGT, VBR, VGK, VV, VOE, VXUS, VT, BNDX, VHT, VBK, VFH, VXF, VDE, VOT, VNQI, VDC, VMBS, VPL, VTIP, VSS, VIS, MGK, VPU, VCR, VAW, BLV, MGV, VCLT, VOX, VOOG, VGSH, MGC, VGIT, VONG, VONV, VTWO, VWOB, VTEB, IVOO, IVOV, VOOV, VONE, IVOG, VIOO, VGLT, EDV, VTHR, VIOG, VYMI, VIGI, VIOV, VTWG, VTWV)

At Vanguard, you can find what you need to help reach your investment goals.

(Vanguard ship logo)

Get started: vanguard.com/typesofetfs

Browse about 70 Vanguard ETFs: vanguard.com/etflist


footnote*For the 10-year period ended March 31, 2017, 25 of 28 Vanguard stock ETFs outperformed their Lipper peer-group average. Results will vary for other time periods. Only ETFs with a minimum 10-year history were included in the comparison. Source: Lipper, a Thomson Reuters Company. The competitive performance data shown represent past performance, which is not a guarantee of future results. Visit vanguard.com/etflist to see the most recent performance of our ETFs.

You must buy and sell Vanguard ETF Shares through Vanguard Brokerage Services (we offer them commission-free) or through another broker (which may charge commissions). See the Vanguard Brokerage Services commission and fee schedules on vanguard.com for limits. Vanguard ETF Shares are not redeemable directly with the issuing fund other than in very large aggregations worth millions of dollars. ETFs are subject to market volatility. When buying or selling an ETF, you will pay or receive the current market price, which may be more or less than net asset value.

For more information about Vanguard ETFs, visit vanguard.com or call 800-662-2739 to obtain a prospectus or, if available, a summary prospectus. Investment objectives, risks, charges, expenses, and other important information are contained in the prospectus; read and consider it carefully before investing.

Forbes' "Best ETFs for Investors 2017," published on August 23, 2016, analyzed 480 exchange-traded products with assets of $50 million or more and expense ratios of 0.40% or less. The products were then ranked by total ownership costs, including both expense ratios and the cost offset from securities lending. This year's criteria also included a liquidity score based on trading volume and bid-ask spreads. Brokerage commissions weren't included in the analysis. Past performance is not a guarantee of future results.

All investing is subject to risk, including the possible loss of the money you invest.

© 2017 The Vanguard Group, Inc. All rights reserved. Vanguard Marketing Corporation, Distributor of the Vanguard Funds.

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ETF (exchange-traded fund)

An investment made up of a collection of individual stocks or bonds—similar to the structure of a mutual fund. However, an ETF can be traded throughout the day like a stock.

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Peer-group average

An average of the returns for similar ETFs as determined by Lipper, an independent investment data analyst.

Each Vanguard ETF has its own peer group to ensure a fair comparison to other ETFs with the same investment objectives.

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Market price

The real-time quoted price for an ETF or individual stock.

Similar to individual stocks, ETF prices fluctuate throughout the day based on supply and demand for that ETF, as well as other market factors.

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Best execution

The legal obligation that brokers have to place their clients' trades using the best price and method available that will take the shortest amount of time to execute.

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Commission

A fee that a broker or brokerage company charges every time you buy or sell shares of an ETF or individual stock.

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Taxable capital gains distribution

Regardless of how often you buy and sell shares of an ETF, the ETF itself has trading activity. For example, an ETF that tracks a specific index—like the S&P 500 Index—may have to add or remove specific stocks from its collection to keep up with changes in the index.

When the ETF sells a stock for more than the original purchase price, that creates a "capital gain." And those gains must, by law, be distributed to the people who own the ETF on at least a yearly basis—regardless of whether you actually sold any ETF shares for a gain.

P.S. If you own an ETF in a Roth or traditional IRA or other type of retirement account, your capital gains distributions—and all gains from your own trading activity—are automatically tax-free.