A low-cost investment strategy that seeks to match, rather than outperform, the return and risk characteristics of an index by holding all securities that make up the index or a statistically representative sample of the index. Also known as passive management.
A strategy intended to lower your chances of losing money on your investments. Diversification can be achieved in many ways, including spreading your investments across:
- Multiple asset classes, by buying a combination of cash, bonds, and stocks.
- Multiple holdings, by buying many bonds and stocks (which you can do through a single ETF) instead of just one or a few.
- Multiple geographic regions, by buying a combination of U.S. and international investments.
The way an investment portfolio is divided among various asset classes, such as cash investments, bonds, and stocks. Also known as investment mix.
Your investment success is our #1 goal
With so many priorities competing for your money, investing for longer-term goals may seem next to impossible. It doesn't have to be with Vanguard ETFs.
Competitive long-term returns
90% of Vanguard ETFs beat the returns of their peer-group averages over the past 10 years.1
Vanguard is the only place where you can buy and sell every Vanguard ETF® commission-free, regardless of how you trade.
Lower expense ratios
The average Vanguard ETF expense ratio is 74% less than the industry average.2
Don't just take our word for it. Take theirs.
For 19 years running, Vanguard made the grade on Money's 2019 "best of" list, claiming 20 of their top 50 ETF spots.3
Forbes named Vanguard's entire suite of 80 ETFs on their overall "best" list, 17 of which made the "honor roll." 4
Kiplinger named 4 Vanguard ETFs on their "best cheap ETFs" list.5
Vanguard ETFs transform ordinary into extraordinary
Choose the company that's dedicated to helping make money for you—not taking money from you. That might be why investors have entrusted $1 trillion of their hard-earned money to Vanguard ETFs.6
Most ETFs (exchange-traded funds) distribute very few capital gains, primarily because the majority of ETFs follow an indexing strategy.
86% of all Vanguard ETFs have had no taxable capital gains distributions over the past 5 years.7
Better prices for your trades
Every brokerage firm has a legal obligation to execute their clients' trades at the best possible prices.
97.5% of all Vanguard ETF Shares bought and sold through a Vanguard account were executed at a better price than the quoted market price.8
Less risk through diversification
Most ETFs invest in hundreds or thousands of stocks or bonds. This level of diversification could help reduce your overall investment risk while making it easier to manage your portfolio.
It's OK to ask for help.
Complete our investor questionnaire to find the asset allocation that's best for you.
Set your own criteria—such as fund type, expense ratio, and total return—to get a list of ETFs that match your selections.
Pick up to 5 ETFs from Vanguard and about 100 other companies to see a side-by-side comparison.