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Frequent questions about Vanguard advice

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What can I expect to pay for Vanguard advice?

With Vanguard Personal Advisor Services®, you'll pay 0.30% of assets under management. This fee covers access to a financial advisor, a customized goals-based financial plan, and ongoing investment advice.

This fee doesn't include investment expense ratios, but we'll use low-cost Vanguard funds to build your portfolio, and you'll automatically be eligible for our even lower-cost Admiral™ Shares.

What's the minimum amount I need to invest?

$50,000 is the minimum amount we'll need to manage, and we'll waive any fund minimums for you.

In general, the following types of Vanguard accounts count toward the minimum: individual accounts (mutual fund or brokerage), IRAs, trust accounts, and Vanguard Variable Annuity accounts.

We can't manage the following types of accounts through the service and they won't count toward the minimum, but we can still include them in your plan and give you guidance that you can implement yourself: 401(k) and 403(b) accounts, i401(k) accounts, 529 accounts, UGMA/UTMA accounts, and other investment accounts you hold outside Vanguard.

Why should I pay for Vanguard advice?

Vanguard is one of the largest investment companies in the world—with decades of experience and global recognition. Our highly respected investment managers, researchers, strategists, and economists have developed a deep expertise in all areas of investing.

Vanguard Personal Advisor Services gives you access to the best thinking of these Vanguard experts—which is, of course, available to all our clients—and additionally provides you with a customized, goals-based plan that applies our methodologies to your personal situation.

You'll also have access to financial advisors who are ready to offer help whenever you need it, as well as technology and thought leadership developed specifically for Vanguard Personal Advisor clients.

Together, these benefits add up to the most important one of all: the feeling of confidence you'll have when you know you're doing all you can to reach your financial goals.

How do I know if Vanguard advice is right for me?

Vanguard Personal Advisor Services might be a good fit for you if:

  • You often have questions about investing and no one you trust to answer them.
  • You don't enjoy making investment decisions—or you'd rather spend your valuable time doing other things—and wish someone else would keep an eye on your portfolio.
  • You have challenges sticking to a long-term plan, because you get distracted or find yourself reacting too quickly to market changes.
  • You have to make complex financial decisions (for example, about Social Security, health care funding, or withdrawing retirement savings) and don't feel confident making these decisions alone.
  • You believe in the power of diversification, low costs, and a long-term view.

If, on the other hand, you're looking for an advisor who'll identify "hot" investment trends and actively trade to beat the market, Vanguard Personal Advisor Services isn't the right fit.

How do I know your advisors will focus on my best interests?

As our clients know, Vanguard's history is one of taking a stand for investors to help give them the best possible chance for success.

In addition, Vanguard Personal Advisor Services is held to fiduciary standards under applicable regulations. Our fiduciary duty means that we're required to act in your best interests at all times. And our advisors never receive commissions.

Can I invest successfully without a Vanguard advisor?

We've always believed that successful investing can be much simpler than many people think. There's no "secret" behind Vanguard Personal Advisor Services methodologies—we still believe in and follow the same core principles we've always advocated.

That said, our decades of experience have taught us that not everyone is as passionate about investing as we are, and that's okay! For people who aren't as interested in creating an in-depth financial plan—or delving into the nuances of asset allocation, rebalancing, taxes, and goal prioritization—we offer Vanguard Personal Advisor Services.

We've also learned that humans are creatures of emotion and can struggle to do what they "ought" to do when alarm bells ring. Believing in the principles of long-term investing and following them 100% of the time can be very different things! But having an advisor can lessen the temptation to react in the moment and, more importantly, give you someone to reach out to when you have questions or worries about your financial plan.

What can I expect initially?

Before your first meeting with a Vanguard advisor, we'll ask you to complete some basic information about your needs and goals. During your first meeting, we'll get to know you, answer any questions you have, and make sure we have everything we need to build your customized financial plan.

Once your plan is created (within a few weeks), you'll meet with an advisor again to go through it. At that time, you can decide whether the plan and the service is a good fit for you, with no obligation.

How do I get started?

Just reach out to us! You can get started online or by phone. Tell us about your investment objectives for retirement, college, or other goals, including your timeline for each one. We'll also need an estimate of your income and spending needs, as well as information on any non-Vanguard assets or income (including an approximation of your expected Social Security benefits) you'll be using to meet your goals.

Vanguard Personal Advisor Services®

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Call 800-414-8740

Monday through Friday
8 a.m. to 8 p.m., Eastern time