Choose the advice service that's right for you
Whether you prefer primarily online advice with access to an advisor when you need it or you want to partner with a dedicated advisor, we’ve got you covered. Vanguard advice can help you maximize your financial plan with our powerful advice solutions.
Vanguard Personal Advisor®
$50,000 minimum to qualify.
Annual advisory fee: Approximately $30-$31 per $10,000 invested.1
A hybrid advisor combines automated investment management with access to human financial advisors for personalized guidance. This hybrid service offers you:
- Access to professional financial advisors.
- Ongoing personal financial planning and automated investing options.
- Support for tax strategies, withdrawals, debt management, and other planning topics.
- No advisory fees for the first 90 days.2
Vanguard Personal Advisor Select™
$500,000 minimum to qualify.
Annual advisory fee: No more than $30 per $10,000 invested.3
A personal financial advisor is a professional who provides customized financial guidance and planning based on an individual's specific goals and financial situation. With this option, you'll experience:
- Custom investment and financial planning strategies.
- A dedicated Certified Financial Planner™ (CFP®).
- A personalized plan based on 30+ data points specific to you.
- A tax strategy that addresses Social Security, Roth conversions, and account withdrawal order in the context of your spending needs and legacy goals.
Not sure which advice service is right for you?
1Vanguard Digital Advisor charges Vanguard Brokerage Accounts an annual gross advisory fee of 0.20% for its all-index investment options and 0.25% for an active/index mix. Vanguard Personal Advisor charges Vanguard Brokerage Accounts an annual gross advisory fee of 0.35% for its all-index investment options and 0.40% for an active/index mix. These services reduce those fees by the amount of revenue that Vanguard (or a Vanguard affiliate) retains from your portfolio in order to calculate your net advisory fee. Note that this fee doesn't include investment expense ratios—such as fees paid to the funds' third-party managers, which aren't credited.
2A promotional introductory fee waiver is available for Vanguard Brokerage Accounts eligible for enrollment into Vanguard Personal Advisor (“Personal Advisor”) and does not apply to employer-sponsored retirement plan accounts enrolled in the service. To qualify you must complete enrollment for your first account into Personal Advisor during the promotional period from October 1, 2025 (12:00am EST) to December 31, 2025 (11:59pm EST).
The fee-waiver period begins when your first account's enrollment is complete and ends after the close of the first billing period (generally 90 days). If you enroll additional promotion eligible accounts at a later date, you can still take advantage of any remaining days in the fee-waiver period. However, each additional account you enroll won't trigger a unique fee-waiver period. If you unenroll before your fee-waiver period ends, you won't owe an advisory fee. But if you choose to reenroll in Vanguard Personal Advisor during or after your fee-waiver period, you won't be eligible for a second fee waiver.
Personal Advisor clients who enrolled accounts prior to October 1, 2025 are not eligible for this offer. Additionally, if you previously enrolled accounts in other VAI proprietary retail offers you will not be eligible for the introductory fee waiver. This fee-waiver offer may be modified or discontinued anytime at the sole discretion of Vanguard Advisers, Inc. ("VAI").
3Vanguard Personal Advisor Select and Vanguard Personal Advisor Wealth Management charge fees based on a tiered fee schedule (maximum 0.30%) calculated as an average advisory fee on all advised assets. Note that this fee doesn't include investment expense ratios.
All investing is subject to risk, including the possible loss of the money you invest.
For more information about Vanguard funds or Vanguard ETFs, visit vanguard.com to obtain a prospectus or, if available, a summary prospectus. Investment objectives, risks, charges, expenses, and other important information about a fund are contained in the prospectus; read and consider it carefully before investing.
Vanguard’s advice services are provided by Vanguard Advisers, Inc. (“VAI”), a registered investment advisor, or by Vanguard National Trust Company (“VNTC”), a federally chartered, limited-purpose trust company.
The services provided to clients will vary based upon the service selected, including management, fees, eligibility, and access to an advisor. Find VAI’s Form CRS and each program’s advisory brochure here for an overview.
VAI and VNTC are subsidiaries of The Vanguard Group, Inc., and affiliates of Vanguard Marketing Corporation. Neither VAI, VNTC, nor its affiliates guarantee profits or protection from losses.
Certified Financial Planner Board of Standards Inc. owns the certification marks CFP® and Certified Financial Planner™ in the U.S., which it awards to individuals who successfully complete CFP Board's initial and ongoing certification requirements.