Awarded March 2022, based on data as of December 2021. Compensation provided.
Vanguard ranked first overall and earned the only “high” assessment ranking in Morningstar's new Robo-Advisor Landscape report.*
In the first ever Robo-Advisor Landscape report by Morningstar, our 2 robo-advisor products, Vanguard Digital Advisor® and Vanguard Personal Advisor Services®, ranked first overall. Vanguard was also the only firm to achieve a “high” assessment ranking. The report placed Vanguard first out of 16 U.S.-based robo-advisors.
Morningstar’s press release about the report highlighted Vanguard’s “low annual fees, tailored investment approach, and strong parent organization,” which helped Vanguard stand apart from our competition. It also noted that “Vanguard's premium-level service provides comprehensive financial planning advice at a cheaper asset-based fee than any competing offering.”
Among all companies in the report, we are unique in that our fund shareholders own the funds which in turn own Vanguard. Digital Advisor and Personal Advisor Services are just 2 products that embody our approach to helping our clients as partners. At Vanguard, you’re more than just an investor, you’re an owner.