...one idea has empowered 20 million investors, just like you

Over 40 years ago, Vanguard first defied an entire industry. We've been making waves ever since.

We were built to empower investors like no other company because we don't have any outside owners to take our focus away from you. This allowed us to lower the cost of investing so you can keep more of your returns.

That revolutionary idea sparked a grass-roots movement among like-minded investors, who shared Vanguard's approach with family and friends. Now with over 20 million clients, we continue to build an investing community together that grows stronger every day. And it's one where you belong.

We:

Reshaped
the investing world.

By consistently lowering the costs of mutual funds, we challenged other investment companies to follow our lead. Experts call it the "Vanguard Effect."

See what low costs could mean for you

Redefined
mutual funds.

Vanguard created the first index fund for individual investors. Now, index funds have grown to over $4.7 trillion industry-wide.

See how index funds help you lower risk

Reinvented
financial advice.

We combined the best of high-touch and high-tech at a low cost. So a Vanguard advisor can help you plan and invest for retirement and other goals.

Learn how advice for real life can help you reach your goals

*Vanguard is client-owned. As a client owner, you own the funds that own Vanguard.

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Your bottom line is the only one that matters.

You're at the heart of everything we do. As one of the only client-owned investment companies, we can help you earn more over time because we don't have to pay money to any outside owners.

What does this mean for you? The average expense ratio for Vanguard funds and ETFs (exchange-traded funds) is 82% less than the industry average.*

Learn the truth about investing costs

Here's an example of how a $50,000 investment at Vanguard can grow more compared to the industry average.

*As of December 31, 2015, Vanguard's average expense ratio is 0.18% and the industry average expense ratio is 1.01%. Sources: Lipper, a Thomson Reuters Company, and Vanguard.

This hypothetical example assumes a 6% return on a $50,000 investment. If the rate of return were altered, results would vary from those shown. The shaded amounts represent both the amount paid in expenses as well as the "opportunity costs"—the amount you lose because the costs you paid are no longer invested. The final balance shown is after costs. This example doesn't represent any particular investment and doesn't account for inflation. There may be other material differences between investment products that must be considered prior to investing.

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When you help change the way people invest, the experts take notice.

Some movements take time to gather momentum. And the revolutionary products and services Vanguard created were no different. But as our investor community grew over the years, more and more experts had something to say.

Finally, there is the "Vanguard Effect": The company's influence leads other funds to lower their fees in order to better compete."
The firm has a long-established track record of doing right by its fundholders. Its mutual ownership structure underlies our confidence. Virtually every other fund family has to balance making money for its owners with serving fund owners. Vanguard has a structural incentive to operate at-cost and to put investors first."
[Vanguard] has forced change on an industry known for its high margins and overcomplicated products."
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Help keep more of your returns.

Buy your mutual funds and ETFs here.

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