About Us

Why investors choose Vanguard

The investment company owned by people like you

At Vanguard, investing means ownership as well.*

Vanguard is different by design. We’re owned by the people who own our funds, which makes us unique in the industry. This means you can trust that we are your partner, focusing on your long-term success instead of quarterly results. That’s the Value of Ownership.

Our Mission: To take a stand for all investors, to treat them fairly, and to give them the best chance for investment success.

Alfred M., Personal Investor
A photo of the founder of Vanguard, John C. Bogle.
John C. Bogle

John C. Bogle sought to create a new, better way to manage a mutual fund company. The result was an enterprise based on a simple but revolutionary idea: investor ownership. In short, Vanguard is a company owned by the investor and for the investor.

Whatever you’re saving for, we can help

Because of Vanguard’s structure, your goals align with our goals. Whether you’re saving for retirement, your family’s education, or a sense of financial security, you can be confident we’re on your side.

Not sure where to start? Try our investor quick start tool to see what’s best for your investment journey.

The Philosophy of Investing

Learning about financial topics is a great way to gain confidence as you start your investing journey.

Start with a goal. Once you know what you’re saving for, it’s easier to develop a game plan. You can have short- or long-term investing goals like saving for a wedding, a car, a home, or retirement. 

Along with your goal, your portfolio asset allocation and the cost of the investment will influence the type of account you should open and which investments to pick.

Balance is essential. Your investment strategy should align with your portfolio’s objective. Your asset allocation strategy should include a diverse mix of assets with different characteristics, such as stocks, bonds, and cash equivalents. 

Because all investments involve risk, you must manage the balance between risk and potential reward through the choice of portfolio holdings. 

Research suggests that lower-cost investments tend to outperform higher-cost alternatives. The lower the costs of investing, the greater share of an investment’s return you can capture. You can’t control the markets, but you can control the bite of costs and taxes.1

Discipline helps you remain committed. Investing can provoke strong emotions but remaining discipline and having perspective can help you remain committed to a long-term investment program through periods of market uncertainty. 

A track record of strong performance**

At Vanguard, it's all about you and our philosophy of low-cost investing. We keep more of your money working for you.

Community Impact

Our responsibility as long-term investors extends to the neighborhoods in which we live and work. Through a combination of strategic, high-impact philanthropy, efforts to address immediate needs, and crew-led volunteer and giving programs, we are committed to strengthening our communities.


At Vanguard, our standards of success are based on helping investors achieve financial security, being an employer of choice, and being a force for positive change in the communities in which we operate. Our efforts have not gone unnoticed.

Ready to get started?

New to Vanguard or looking to consolidate your accounts?

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Ready to get started?

New to Vanguard or looking to consolidate your accounts?

Already a Vanguard client?
Log in to your account.

For more information about Vanguard funds, visit vanguard.com to obtain a prospectus or, if available, a summary prospectus. Investment objectives, risks, charges, expenses, and other important information about a fund are contained in the prospectus; read and consider it carefully before investing.

1 Wallick, Daniel W., Brian R. Wimmer, and James J. Balsamo, 2015. Shopping for Alpha: You Get What You Don’t Pay For. Valley Forge, Pa.: The Vanguard Group

*Vanguard is investor-owned, meaning the fund shareholders own the funds, which in turn own Vanguard.

**For the 10-year period ended December 31, 2023, 6 of 6 Vanguard money market funds, 82 of 98 Vanguard bond funds, 21 of 23 Vanguard balanced funds, and 172 of 188 Vanguard stock funds—for a total of 281 of 315 Vanguard funds—outperformed their Lipper peer-group averages. Results will vary for other time periods. Only mutual funds with a minimum 10-year history were included in the comparison. Source: Lipper, a Thomson Reuters Company. The competitive performance data shown represent past performance, which is not a guarantee of future results. View fund performance

All investing is subject to risk, including the possible loss of the money you invest.

Diversification does not ensure a profit or protect against a loss.