About us

Why investors choose Vanguard

The only investment company owned by people like you

 

Don't worry about stock prices

We don't need to worry about our stock price or generating profit for private owners. Our 30 million investors own the funds that own the company.

Hear from our investor-owners

Watch the investor-owned difference

“ I'm with a group of people who understand what it is to be part of something that is different from…

OUR MISSION

To take a stand for all investors, to treat them fairly, and to give them the best chance for investment success.

Whatever you're saving for, we can help

Because of Vanguard's structure, your goals align with our goals. Whether you're saving for retirement, your family's education, or a sense of financial security, you can be confident we're on your side.

Retirement

Open an IRA or roll over a 401(k) today. Vanguard makes it easy.

IRAs

401(k) & 403(b) rollovers

Education

Choose a 529 college savings plan that can give your child or grandchild the best chance for success.

Vanguard 529 Plan

State-specific plans 

UGMA/UTMA accounts

Funds & ETFs

Invest in Vanguard mutual funds and ETFs for just a fraction of what others charge.*

Mutual funds

ETFs

Stocks

Bonds

CDs

Advice

Get a little investment help or let us develop an entire financial plan for you.

Vanguard Digital Advisor™

Ready to open an account? 

A track record of strong fund performance

Our funds are crafted with you in mind to help you reach your goals of investment success. Over the last 10 years we have had a history of strong performance.**

“I've done the research for myself. And for me, the low fees, the ease of use, the automation all point to Vanguard.”

~ Chase

“I've done the research for myself. And for me, the low fees, the ease of use, the automation all point to Vanguard.”

~ Chase

Vanguard is a leader in low-cost investing.

Lower investment costs keep more of your money working for you. See how we keep your costs down, so you have a better chance of investing success.

Commission-free stocks & ETFs

Costs & fees

 

Low costs can add up to big savings

Say you invested $50,000. If it earned 6% per year, and you subtracted the costs, here's what you'd have over time.*

*As of December 31, 2019, Vanguard's average expense ratio is 0.10%. Industry average mutual fund and ETF expense ratio: 0.57%. All averages are asset-weighted. Industry averages exclude Vanguard. Sources: Vanguard and Morningstar, Inc., as of December 31, 2019. This hypothetical example assumes a 6% return on a $50,000 investment. If the rate of return were altered, results would vary from those shown. The shaded amounts represent both the amount paid in expenses as well as the "opportunity costs"—the amount you lose because the costs you paid are no longer invested. The final balance shown is after costs. This example doesn't represent any particular investment and doesn't account for inflation. There may be other material differences between investment products that must be considered prior to investing.

 

Low costs can add up to big savings

Say you invested $50,000. If it earned 6% per year, and you subtracted the costs, here's what you'd have over time.*

*As of December 31, 2019, Vanguard's average expense ratio is 0.10%. Industry average mutual fund and ETF expense ratio: 0.57%. All averages are asset-weighted. Industry averages exclude Vanguard. Sources: Vanguard and Morningstar, Inc., as of December 31, 2019. This hypothetical example assumes a 6% return on a $50,000 investment. If the rate of return were altered, results would vary from those shown. The shaded amounts represent both the amount paid in expenses as well as the "opportunity costs"—the amount you lose because the costs you paid are no longer invested. The final balance shown is after costs. This example doesn't represent any particular investment and doesn't account for inflation. There may be other material differences between investment products that must be considered prior to investing.

 

Low costs can add up to big savings

Say you invested $50,000. If it earned 6% per year, and you subtracted the costs, here's what you'd have over time.*

*As of December 31, 2019, Vanguard's average expense ratio is 0.10%. Industry average mutual fund and ETF expense ratio: 0.57%. All averages are asset-weighted. Industry averages exclude Vanguard. Sources: Vanguard and Morningstar, Inc., as of December 31, 2019. This hypothetical example assumes a 6% return on a $50,000 investment. If the rate of return were altered, results would vary from those shown. The shaded amounts represent both the amount paid in expenses as well as the "opportunity costs"—the amount you lose because the costs you paid are no longer invested. The final balance shown is after costs. This example doesn't represent any particular investment and doesn't account for inflation. There may be other material differences between investment products that must be considered prior to investing.

 

Low costs can add up to big savings

Say you invested $50,000. If it earned 6% per year, and you subtracted the costs, here's what you'd have over time.*

*As of December 31, 2019, Vanguard's average expense ratio is 0.10%. Industry average mutual fund and ETF expense ratio: 0.57%. All averages are asset-weighted. Industry averages exclude Vanguard. Sources: Vanguard and Morningstar, Inc., as of December 31, 2019. This hypothetical example assumes a 6% return on a $50,000 investment. If the rate of return were altered, results would vary from those shown. The shaded amounts represent both the amount paid in expenses as well as the "opportunity costs"—the amount you lose because the costs you paid are no longer invested. The final balance shown is after costs. This example doesn't represent any particular investment and doesn't account for inflation. There may be other material differences between investment products that must be considered prior to investing.

 

Low costs can add up to big savings

Say you invested $50,000. If it earned 6% per year, and you subtracted the costs, here's what you'd have over time.*

*As of December 31, 2019, Vanguard's average expense ratio is 0.10%. Industry average mutual fund and ETF expense ratio: 0.57%. All averages are asset-weighted. Industry averages exclude Vanguard. Sources: Vanguard and Morningstar, Inc., as of December 31, 2019. This hypothetical example assumes a 6% return on a $50,000 investment. If the rate of return were altered, results would vary from those shown. The shaded amounts represent both the amount paid in expenses as well as the "opportunity costs"—the amount you lose because the costs you paid are no longer invested. The final balance shown is after costs. This example doesn't represent any particular investment and doesn't account for inflation. There may be other material differences between investment products that must be considered prior to investing.

 

Low costs can add up to big savings

Say you invested $50,000. If it earned 6% per year, and you subtracted the costs, here's what you'd have over time.*

*As of December 31, 2019, Vanguard's average expense ratio is 0.10%. Industry average mutual fund and ETF expense ratio: 0.57%. All averages are asset-weighted. Industry averages exclude Vanguard. Sources: Vanguard and Morningstar, Inc., as of December 31, 2019. This hypothetical example assumes a 6% return on a $50,000 investment. If the rate of return were altered, results would vary from those shown. The shaded amounts represent both the amount paid in expenses as well as the "opportunity costs"—the amount you lose because the costs you paid are no longer invested. The final balance shown is after costs. This example doesn't represent any particular investment and doesn't account for inflation. There may be other material differences between investment products that must be considered prior to investing.

Vanguard is where you belong 

Wonderful people. Exceptional results. Now is a great time to join the Vanguard community. 

Your goals are our goals

Our unique investor-owned structure keeps us focused on investor needs first.

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Vanguard is investor-owned, meaning the fund shareholders own the funds, which in turn own Vanguard.

*Vanguard average expense ratio: 0.09%. Industry average mutual fund and ETF expense ratio: 0.54%. All averages are asset-weighted. Industry averages exclude Vanguard. Sources: Vanguard and Morningstar, Inc., as of December 31, 2020.

**For the 10-year period ended December 31, 2020, 7 of 7 Vanguard money market funds, 67 of 82 Vanguard bond funds, 23 of 24 Vanguard balanced funds, and 136 of 173 Vanguard stock funds—for a total of 233 of 286 Vanguard funds—outperformed their Lipper peer group averages. Results will vary for other time periods. Only mutual funds and ETFs with a minimum 10-year history were included in the comparison. Source: Lipper, a Thomson Reuters Company. The competitive performance data shown represent past performance, which is not a guarantee of future results. View fund performance

Vanguard Personal Advisor Services is provided by Vanguard Advisers, Inc. (“VAI”), a federally registered investment advisor, or by Vanguard National Trust Company, a federally chartered, limited purpose trust company.

Vanguard Digital Advisor's services are also provided by VAI.

VAI is a subsidiary of The Vanguard Group, Inc and an affiliate of Vanguard Marketing Corporation. All investing is subject to risk, including the possible loss of the money you invest. Neither VAI, PAS nor Digital Advisor guarantees profits or protection from losses.

†The experiences of these Vanguard clients are limited to Vanguard’s fund offerings and are not provided as a recommendation or endorsement of Vanguard’s advisory services, may not be representative of the experience of other Vanguard clients, and are not a guarantee of future investment performance or success.